Why does Data Loss Prevention matter for modern businesses?

What is Data Loss Prevention (DLP) and why does it matter?

DLP is a set of policies and technologies that monitor, detect, and block the unauthorized movement of sensitive data. It protects intellectual property, customer records, and financial information from theft, accidental exposure, or misuse. By enforcing data classification and usage controls, DLP reduces the risk of data breaches that can cripple an organization.