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Travis leads email deliverability at Ortto, bringing five years of cross‑platform experience to keep both platform and customer emails landing in inboxes.
He leverages his ADHD‑driven hyper‑focus, treating each challenge like a puzzle that needs that final piece to click into place.
He built a new deliverability and compliance team while simultaneously hiring a replacement and planning his wedding.
He gives concrete, public praise that links the action to a positive outcome, ensuring the impact is visible to the whole team.
He once fell through a ceiling joist while exploring his sister’s attic, turning an embarrassing moment into a memorable story.
The Oxford comma – he believes clear punctuation prevents miscommunication.
Authenticate every email, secure sign‑up forms, send relevant content, audit engagement, clean inactive lists, and avoid over‑mailing.
He compares DMARC to a credit‑card fraud filter that protects a brand’s reputation by blocking suspicious email traffic 👉 LINK.
Check out Palisade’s guide on Email Authentication Best Practices for detailed steps.
Begin with proper authentication (DMARC, DKIM, SPF) and clean your list of inactive recipients.
Monthly reviews help spot trends early and keep your sender reputation healthy.
Yes, use engagement‑based thresholds (e.g., no opens in 90 days) and segment before removal.
Personalized, timely content reduces spam complaints and boosts open rates, directly improving inbox placement.
DMARC signals to ISPs that you’re protecting your domain, leading to higher trust and better deliverability.
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