MSPs must adopt layered, practical defenses to stay ahead of the fast-changing cyber risks of 2024. This Q&A guide gives a concise action plan you can implement across clients today.
The most urgent threats are ransomware, AI-enhanced phishing, and attacks that exploit poorly secured cloud and endpoint systems. Ransomware strains continue to target backups and business continuity, while attackers increasingly use AI to craft convincing phishing messages. Cloud misconfigurations and compromised credentials remain common entry points. MSPs must assume attackers will combine tactics — social engineering plus technical exploits — to maximize impact. Prioritize defenses that cover people, endpoints, and cloud workloads.
Use AI and threat intelligence to speed detection and reduce manual triage. Automated analysis can flag anomalous behavior across many clients faster than human teams alone. Correlate signals from endpoint telemetry, logs, and threat feeds to prioritize real threats. But don’t rely solely on AI — validate high-risk alerts with human review and tune models to reduce false positives. Treat threat intel as context that drives specific, measurable actions in policies and playbooks.
Start by enforcing strong endpoint protection, regular patching, and least-privilege access. Use EDR tools with centralized visibility and automated containment capabilities to stop lateral movement. Lock down remote admin interfaces, restrict RDP, and require encrypted tunnels for remote management. Combine these measures with MFA and session logging for any remote access tools. Regularly test remote workflows to ensure they are secure but still operational for technicians.
MFA dramatically reduces account takeover risk even when credentials are exposed. It blocks many automated attacks that rely on stolen passwords and is essential for privileged accounts. Implement MFA everywhere possible, including vendor portals, administrative consoles, and cloud services. Choose phishing-resistant methods (hardware tokens or platform authenticators) where high risk exists. Track adoption and enforce MFA through policy and managed rollout plans.
Backups must be immutable, isolated, and regularly tested for restore reliability. Maintain multiple copies with a clear retention strategy and keep at least one offline or air-gapped. Document recovery steps and run full restore drills for critical systems to measure recovery time objectives (RTOs) and recovery point objectives (RPOs). Integrate backups with incident response so you can failover quickly without negotiating with attackers. Communicate recovery expectations to clients so they understand service levels.
Regular audits reveal configuration drift, policy gaps, and compliance shortfalls before attackers exploit them. Use a mix of automated scans and periodic manual reviews to validate controls across networks, endpoints, and cloud services. Keep audit findings tied to remediation tickets and measurements so progress is visible. Audits also help demonstrate due diligence to clients and regulators. Schedule them at predictable intervals and after major changes in client environments.
Ongoing, role-based training and frequent simulations reduce the chance employees fall for social engineering. Simulations should mimic current threats and include immediate feedback and targeted coaching. Use the results to prioritize technical controls and reinforce high-risk groups. Make security part of normal workflows so people learn secure habits instead of adding friction. Track metrics like click rates and remediation times to show improvement over time.
Map vendor access and enforce the same security standards you apply internally. Require contractual security SLAs, strong authentication, and minimal privilege for vendor accounts. Monitor vendor activity for unusual patterns and maintain a vendor inventory with access reviews. Limit integrations and use just-in-time access where possible. Treat vendor incidents as part of your incident response playbook and test those scenarios.
Package services by outcomes, not just tools: detection, containment, recovery, and compliance support. Offer tiered plans that bundle monitoring, EDR, backups, and response with clear SLAs. Price for value — customers pay for reduced risk and uptime, not just licenses. Include incident response retainers as a premium offering to guarantee rapid support. Make reporting straightforward so clients see the ROI in risk reduction and continuity.
An effective plan defines roles, communication channels, escalation paths, and recovery steps before an incident occurs. Include runbooks for ransomware, data breaches, and supply-chain events that spell out containment and restoration tasks. Maintain an updated contact list for clients, law enforcement, and cyber insurers. Run tabletop exercises regularly to refine timing and coordination. After each incident, capture lessons learned and update playbooks accordingly.
Automate repetitive tasks, standardize configurations, and use multi-tenant tooling to manage many clients from one console. Implement playbooks that handle common alerts automatically and elevate only ambiguous cases to human analysts. Leverage MSSP-grade tooling that supports role-based views for clients and technicians. Outsource specialist tasks (forensics, complex IR) to partners when needed to avoid hiring expensive specialists. Measure efficiency with metrics like mean time to detect (MTTD) and mean time to respond (MTTR).
Report impact-focused metrics: detected incidents, blocked attacks, time to contain, and uptime or service continuity measures. Avoid overwhelming clients with raw event counts — translate activity into business risk reductions and recovery outcomes. Include trend lines that show improvement after specific investments. Provide a short executive summary plus a technical appendix for IT stakeholders. Use these reports to justify renewals and upsells.
Start by enforcing MFA everywhere, enabling EDR on critical endpoints, and testing one restore from backups. Run a targeted phishing simulation and patch any high-risk systems identified. Review vendor access and revoke unused privileged accounts. Schedule a tabletop incident response exercise with key clients. These quick wins reduce exposure and demonstrate proactive leadership.
At a minimum, schedule audits quarterly for high-risk clients and biannually for standard accounts. After major infrastructure changes, run an immediate audit. Use continuous scanning for baseline visibility and manual audits for deeper checks. Tie audit results to tracked remediation tasks. This cadence balances risk management with operational effort.
Yes — prioritize high-impact controls first: MFA, EDR, and tested backups. Use multi-tenant platforms and automation to reduce per-client costs. Outsource specialized services such as 24/7 SOC or forensic analysis when needed. Start with a minimum viable security bundle and expand as clients grow. Clear packaging and outcome-based pricing helps small MSPs stay profitable.
Explain that AI makes phishing more convincing, so technical controls and user training are both essential. Recommend stricter email filters, DMARC/SPF/DKIM where appropriate, and frequent awareness exercises. Offer monitoring and rapid response as part of your service to limit damage. Provide examples of recent phishing tactics so clients understand the risk. Reassure clients that layered defenses substantially reduce successful attacks.
Test restores at least quarterly for critical systems and monthly for high-impact data. Automated verification helps catch corrupted backups quickly, but full restores are the only true test of recovery. Document test results and time-to-restore metrics to validate SLAs. Increase testing frequency after significant changes or incidents. Regular tests build confidence in recovery plans.
Explore integrated platforms that combine monitoring, filtering, and policy management for email protection. Palisade offers targeted email security tools and guidance to help MSPs reduce phishing and spoofing risks. Start with DMARC/SPF/DKIM configuration and add advanced filtering and user training. Regularly review mailbox rules and external forwarding policies. Link: Palisade email security solutions.